Thursday, July 16, 2009

Boise Hawks promotion, like economy, struggles

This past May, I wrote a story about how the economy is affecting Minor League Baseball. The primary promotion that I covered was the Boise Hawks "economy night." The Hawks are giving away 400 tickets for free to anyone that shows up to the park with an unemployment stub in hand.

"The economy night certainly had a lot of buzz," Hawks GM Todd Rahr said. "But it didn't pan out so well the first night."

On the first "economy night" of the season, only 80 of the 400 tickets were used. "I'm somewhat concerned that presenting your unemployment stub may be embarrassing to some people."

Rahr wants unemployed fans to see this promotion as a way to give back. "I really wish people would look at this as a pure promotion that has no other motives than to allow people to have a night out on the Hawks"

As the economy night promotion struggles, so do the Hawks. The team is currently 9-16, eight games out of first place in their league.

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